A-Corp

Not really sure what to make of this, but I was reading this report on Alex Rodriguez' up coming press conference at the Yankees' spring training site on Wednesday and was struck by the PR machine that surrounds A-Rod. This is from the espn.com site:

Rodriguez has a large management team starting with agent Scott Boras and his staff. Then there's Guy Oseary, A-Rod's manager, a former recording company executive who also manages Madonna.

A-Rod signed with the William Morris Agency last summer to extend his brand beyond baseball, and his personal spokesman is Richard Rubenstein, son of Howard Rubenstein, whose company represents Yankees owner George Steinbrenner and the team.

Boras said last week that Rodriguez also had hired the consulting firm Outside Eyes, which according to its Web site provides "media strategy, brand development and crisis management." It is headed by Reed Dickens, a former White House assistant press secretary under President George W. Bush, and the company Web site says Outside Eyes maintains a "war room" for monitoring news and formulating a rapid response.

In addition, he can rely on the Yankees' front office and their legal and media staffs, and officials at the Major League Baseball Players Association.

Makes you wonder what is coming from Alex's heart when he discusses the steroid issue and what he has been expertly coached on.