A leader can help increase the effectiveness of the tribe and its members by:
Transforming the shared interest into a passionate goal and desire for change;
Providing the tools to allow members to tighten their communications; and
Leveraging the tribe to allow it to grow and gain new members.
An effective tribe (like the NRA) is so because it is extraordinarily well connected, communicating up, down, and sideways, and because they have a passionate mission, not just a common idea.
Anatomy of a Movement
Three elements that define a movement (Bill Bradley):
- A narrative that tells a story about who we are and the future we’re trying to build
- A connection between and among the leader and the tribe
- Something to do – the fewer limits, the better
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