Seth Godin on apologetics?

I pulled this from Seth Godin's blog. I have thought the same things in regards to apologetics:
In my experience, data crowds out faith. And without faith, it's hard to believe in the data enough to make a leap. Big mergers, big VC investments, big political movements, large congregations... they don't usually turn out for a spreadsheet.

The problem is this: no spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. The skeptic will always find a reason, even if it's one the rest of us don't think is a good one. Relying too much on proof distracts you from the real mission--which is emotional connection.

Now, what do we do with that?