Too many organizations care about numbers, not fans. They care about hits or turnstile clicks or media mentions. What they’re missing is the depth of commitment and interconnection that true fans deliver. Instead of always being on the hunt for one more set of eyeballs, true leaders have figured out that the real win is in turning a casual fan into a true one.
Fans demand is generosity and bravery.
What people are afraid of isn’t failure. It’s blame. Criticism.
When someone criticizes without a well thought-out critique, by refusing to reveal the basis for his criticism, he’s being a coward, because there’s no way to challenge his opinion. It is a badge of honor to receive criticism. The lesson here is this: if you write a boring book, there’d be no criticism. No conversation.
If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you’ll get from actually doing something worth doing.
How can I create something that critics will criticize?