In other words, if everyone could do it, they would, and it wouldn’t be worth much.
It’s uncomfortable to stand up in front of strangers.
It’s uncomfortable to propose an idea that might fail.
It’s uncomfortable to challenge the status quo.
It’s uncomfortable to resist the urge to settle.
An organization needs people who aren’t just willing to follow, but are eager to follow. Folks who do nothing but mindlessly follow instructions let you down in two ways. First, they’re not going to do the local leadership required when the tribe members interact.
Second, they’re not going to do a very good job of recruiting new members to your tribe. That’s because evangelism requires leadership. Leading someone toward giving up one worldview and embracing yours isn’t easy and it’s not always comfortable. It’s the microleaders in the trenches and their enthusiastic followers who make the difference.
Tribes are increasingly voluntary. No one is forced to work for your firm or attend your services. People have a choice of which music to listen to and which movies to watch. So great leaders don’t try to please everyone. Great leaders do not water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could be.